Sweetfin started with Food Steez when they had only one location. Poké was becoming more popular than ever and the competition was fierce. Food Steez was hired to create video and photo content on a monthly basis that fell in line with their marketing strategies. In doing so, their social media following increased by 607% to become the most followed Poké chain in America, expanding to 8 locations on the West Coast. Food Steez was also able to generate over 7 million views and reach 20+ million people via their video content alone.